COLE Publishing, established in 1979 in the heart of Wisconsin’s northwoods, has grown to become North America’s largest publisher of print, web and trade shows serving the water and wastewater industries. Our pride and success stem from the personal relationships we’ve forged and maintained over nearly forty years of working with our loyal friends and colleagues in the business.

The COLE Publishing Story

From our offices in Wisconsin and Minnesota’s Northwoods, COLE Publishing creates nine highly focused trade publications with a record of delivering valuable information to readers and exceptional results to advertisers.

COLE Publishing was established in 1979 when Bob Kendall and Pete Lawonn saw a need for people in the septic system service industry to share information for mutual benefit. Today, our nine publications serve some 275,000 readers in distinct, but closely related environmental service markets.

At the heart of COLE Publishing is a small-town way of doing business, built on three simple principles: treat everyone fairly, provide extraordinary personal service and constantly strive for improvement.

Every one of our people understands the varied needs of our customers – readers and advertisers alike. Call during the business day and you’ll get a friendly, enthusiastic greeting from a person eager to help you. It is the same kind of greeting you would have received nearly 30 years ago from Bob Kendall and Pete Lawonn when they were the only ones answering the phone.

We hope these pages help you get to know us a little better.
We look forward to serving you.