What makes you a successful small business owner? We’d love to hear your experiences.
Let’s celebrate your hard work and dedication to the small businesses you started from the ground up, took over from a retiring parent or bought and helped flourish during a down economy. These are all reasons to take a minute during National Small Business Week to spread the word to local businesses, customers and area chambers of commerce about what — and why — you do what you do. Be a little selfish this week: You deserve some recognition.
There are 28 million small businesses in the U.S., accounting for nearly two out of three jobs in our economy. That’s a testament to the entrepreneurial spirit of small business owners in the oilfield services, pumping unit maintenance and repair and frac water transport industries.
According to the U.S. Small Business Association website, National Small Business Week was created to “highlight the impact of outstanding entrepreneurs, small business owners, and others from all 50 states and U.S. territories.”
Take this week to reflect on the impact you’ve made in your industry.
Success comes in many forms. Whether you measure it based on the dollars and cents you take home at the end of the day, by the customer accolades you receive or on the number of word-of-mouth referrals technicians bring in, you achieved a major feat — owning and operating a prosperous small business.
Another stat? The SBA says “more than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year.”
You rely on a tightknit group of employees and technicians to keep the wheels turning. And with fewer employees, perhaps you sometimes feel like you have to do it all — even more of a reason to get the word out about why you do what you do.
Thankfully, there are more small businesses popping up all the time. Of course, this means more competition, but it also demonstrates an unwavering commitment from dedicated entrepreneurs to bring consumers the products and services they need and want.
You offer oilfield services, pumping unit maintenance and repair and frac water transport services that people need. How you market yourself and create long-lasting customer relationships is what sets you apart from the competition.
Perhaps giving yourself the proverbial pat on the back for creating a successful small business is a bit cliché, but don’t let your hard work go unnoticed. Tell your friends and family. Tell your customers. Tell the local division of your state association. Tell someone how you became — and remain — a successful small business owner.
Use this week to create a conversation with your customers. They will appreciate your achievement. Plus, you’ll probably get that much-deserved pat on the back.
What are you doing to celebrate National Small Business Week? What makes you a successful small business owner? We’d love to hear your experiences. Post a comment or email me at firstname.lastname@example.org.