The education offerings at WWETT 2015 provide the latest information on technology, safety and business for the oil and gas industry.


The Water & Wastewater Equipment, Treatment & Transport (WWETT) Show in Indianapolis features the newest equipment in the industry and opportunities to network with peers, but you’ll also find an unmatched focus on continuing education. The 2015 show will host a series of valuable seminars to help environmental and support service professionals enhance their knowledge base and in turn help their businesses.

WWETT 2015 kicks off Monday, Feb. 23, with Education Day. Tracks of workshops are sponsored by a variety of professional organizations, including the National Association of Wastewater Technicians (NAWT), National Environmental Health Association (NEHA), Southern Section Collection Systems Committee (SSCSC), National Association of Sewer Service Companies (NASSCO), National Onsite Wastewater Recycling Association (NOWRA), Waterjet Technology Association/Industrial & Municipal Cleaning Association (WJTA-IMCA) and the Sump and Sewage Pump Manufacturers Association (SSPMA).

The following days will feature a variety of additional workshops and roundtable-type discussions covering a range of topics from truck inspections to grease hauling to small-business branding.

Related: WWETT Preview: Build Your Business

All workshops will be held at the Indiana Convention Center in meeting rooms adjacent to the exhibit hall. For more information on seminar times, locations and speakers, visit www.wwett.com.

Seminars of interest to gas and oil industry professionals include:

Education Day, Monday, Feb. 23:

Pre-Trip Inspections, by Joe Zito, the sergeant of a commercial vehicle unit with a major metropolitan area police department with jurisdiction in two states. This session will cover walk-around inspection and completing a driver vehicle inspection report.

Related: WWETT Preview: Enhance Your Knowledge Base

Hours of Service (HOS) Overview, by Joe Zito. This session is a general knowledge overview of part 395 of the Federal Motor Carrier Safety Regulations covering whom the rules apply to when operating a commercial motor vehicle.

Roadside Inspections, by Joe Zito. This session will cover preparation for and understanding what will take place during a roadside inspection. Topics include brakes, lamps, securement and safe loading, as well as preparing a driver on what to say and do during an inspection.

Ladies and Gentlemen: Create Your Personal Brand and Strategic Network for Success in 5 Easy Steps, by Suzan Chin, founder and chief marketing officer of Creative Raven. This session is designed for seasoned business pros and startups alike. It will cover five key elements for personal branding and creating a circle of influence to build business and develop useful and mutually beneficial relationships.

Related: Why is WWETT the Industry’s Best Trade Show?

Effective Website Design and Engaging Customers in the Digital Age, by Suzan Chin. Review elements to implement when designing and building a website to meet the needs of today’s demanding online audience, such as developing a budget, a plan of action, strategy, timelines and content development.

Tapping into the Power of Social Media and Content Marketing, by Suzan Chin. Review the pros and cons of various social media to help department leaders perform due diligence and make good decisions for online marketing initiatives. The discussion will cover content marketing, how it works, when it should and can be used, and how to utilize it to maximize advantage.

A Trucker’s Guide to Washington Speak, by John Conley, retired president of National Tank Truck Carriers and owner of ConleyComm LLC. This session will help translate the acronyms and mysterious language of the federal bureaucracy truck operators are likely to encounter in regulatory compliance, enforcement actions, searches for information or at conference presentations.

Cargo Tank Safety and Regulatory Report, by John Conley. This session will focus on tank-truck-specific safety issues such as preventing rollovers and deaths/injuries involving workers who enter or repair cargo tanks.

Compliance with Part 180 and Preparing for a Tank Truck CT Shop Audit, by John Conley. Department of Transportation regulation 49CFR180 details test and inspection requirements for specification cargo tanks. This session will cover various tests and inspections, requirements for testers and inspectors, and recordkeeping.

Hydroexcavation – Tools to Stay Current in a Changing Marketplace, by Neil McLean, of Hydro Excavation Consulting. As the industry and government add more regulations, drivers have to be knowledgeable and flexible to stay profitable. Water management, debris management, digging procedures and increasing production will be covered.

Maximizing Productivity on Vacuum/Air Mover Projects, by Gary Toothe, an environmental safety and health trainer through the Board of Certified Safety Professionals. Discuss how all technicians can have a direct impact on the bottom line. Proper nozzle selection, friction and restriction in hose and pipe runs, and how to make sure an air mover is at its best before it leaves the yard will be covered.

Waterblast Safety Can Enhance Productivity, Quality and Profits! by Gary Toothe. Discuss the many different safety solutions that not only prevent handicapping productivity, but increase it. Staged cleaning, waterblast myth busting and the critical importance of proper water filtration will be covered.

Protecting Private Enterprise, by Gil Longwell, a Pennsylvania Department of Environmental Protection and Department of Community Affairs certified environmental trainer and a Kellogg Fellow. Discuss public policy issues associated with the wastewater management industry. Recognizing the players, becoming your legislator’s behind-the-scenes expert and making your voice heard will round out the discussion.

Combination Vacuum Unit Operation Overview, by Chris Lopez, president/CEO of Municipal Collection System Consulting. From the pre-trip inspection to complex operation, discuss ways to enhance a combination unit’s efficiency and implement cost-effective operational techniques.

Been There, Done That, Got The T-Shirt (Small Business From a Hands-On Perspective), by Jim Aanderud, president and owner of Innerline Engineering. Look at the financial challenges in business and discuss ways to increase volume, profit and cash flow. Also discuss the challenges of family-owned businesses and look at ways to inspire and challenge employees to be key players in the organization.

Nozzles, Nozzles, Nozzles, by Rick Lewis, a consultant to contractors and cities that operate wastewater collections equipment. This class will help you select nozzles to best fit individual cleaning needs.

When, Why and How to Defeat Infiltration Cost-Effectively, by Donald Rigby, who is responsible for Avanti’s marketing and education programs. Chemical grout is a complement to all other trenchless technologies. Three case histories with ROI facts and figures serve as proof statements for small communities, medium-sized sewer districts and large metropolitan areas.

New Opportunities in Small-Pipe Relining and Reinstatement, by Troy Miller, a professional engineer in product development at TRY TEK. Discuss some of the opportunities and challenges that are present in the small-pipe relining market, including interior and exterior laterals as well as vertical vent stacks.

Large-Diameter Pipe and Drain Rehabilitation Technologies, by John Moody, who has worked with Heitkamp Inc. since 2010 and is responsible for educating the U.S. market on Australia’s Rib Loc products. This session will cover condition assessment and the decision-making process and discuss the benefits and limitations of all the popular solutions, including HDPE, PVC, CIPP and steel pipe.

Rules and Regulations with New Technologies and Working with Regulators, by Anthony Smithson, consultant and former director of environmental health in Lake County, Ill. This session will focus on working with regulators and regulations that are outdated, inflexible and built on unfounded assumptions.

OSHA Regulations and Smart Business, by Doug Lassiter, executive director and lobbyist for the North Carolina Septic Tank Association. Learn the basics about the Occupational Safety and Health Administration (OSHA), what to keep in mind and what to keep on hand in the field.

Sales and Marketing with New Technologies, by Doug Lassiter. Learn what to keep in mind for your sales and marketing plan. Special consideration will be given to integrating new technologies and services into existing sales and marketing plans and strategies.

A Great Customer Experience, by Beverly Lewis. This seminar will challenge attendees to think about company organizational issues in a new way and learn some best practices for creating a better customer experience.

Employee Retention and Recruitment, by Beverly Lewis. Discuss why the portable sanitation industry is a great place to work and how to create a strategy for both recruiting new workers and retaining existing staff.

Grow or Go! Why Most Companies Fail to Grow Effectively and What You Can Do to Keep Your Company From Failing, by J. Kelly Newcomb, principal/owner of i.e.Brand and Newcomb Consulting Group. Participants will understand why 90 percent of organizations fail to realize their growth plans. By utilizing the power of the 80/20 principle and other organizational practices, companies will learn to identify and overcome obstacles to growth.

Target Marketing: How to Effectively and Efficiently Grow Your Sales, by J. Kelly Newcomb. This session will provide participants with a proven process and tools to grow sales.

Effective Branding and How It Can Help Your Business, by J. Kelly Newcomb. Participants will understand the basics of branding and how effective branding can help companies grow their sales and improve profitability.

Business Basics 101, by Ellen Rohr, business-building author and consultant. Learn how to lay claim to your financial power, and how to read and use financial reports to keep score in the game of business.

Build the Business You Really Want, by Ellen Rohr. Learn how to develop a simple strategy for a powerful business plan that will drive you toward your goals.

Women in Wastewater Roundtable Discussion, featuring Lara Mottolo, Therese E. Wheaton, Shanna Sands and Joyce Gresh. The panel of professionals from different facets of the industry will address product and service questions, the future of the industry, as well as general managerial and career building advice for those starting out in environmental services.

Lobbying, by Eric Casey, executive director of the National Onsite Wastewater Recycling Association. Participants will learn why it’s important to be politically active and some of the ways to become involved.

Tuesday, Feb. 24:

New Trends and Technology in Equipment for Excavation Safety, by Mike Ross, shoring specialist and national training director at Efficiency Production Inc. The presentation will cover current and emerging trends for excavation safety in urban, residential and congested environments; options and requirements for excavation safety, including OSHA standards; and specific new techniques, technology and safety equipment.

How to Position Your Company in the Market Today, by Mike Agugliaro, co-owner of Gold Medal Service, and owner of the service-business mentoring firm, ServiceKey. Discuss how identifying a target audience, finding a unique selling proposition and establishing an effective marketing strategy can help strongly position a company in the market.

Six Proven Tactics to Generate Leads and Turn Them Into Revenue, by Heather McLeod, brand manager, and Dianna Worthington, franchise consultant and training manager for Mr. Rooter. This session gives straightforward advice on making the phone ring with qualified leads and tactics to turn those phone calls into viable, consistent sales dollars.

GPS Tracking: Hype Vs. Reality, by Richard Banks, national sales director for US Fleet Tracking. Learn what matters most when implementing GPS tracking within core business functions. Understand refresh rates, leasing hardware versus purchasing it, contracts or no contracts, and features that help manage a mobile workforce.

Wireless Controls in the Waterjet Industry: Sacrificing Safety for Convenience, by Terry Gromes Sr., founder of Terydon Inc., and Terry Gromes Jr., who works to enhance productivity and safety for the waterjetting industry for the company. This session will be an assessment of the hands-free initiative currently sweeping the contractor market of the high-pressure waterjetting/waterblasting industry.

Dewatering Options for Roll-Off Containers, by Andy McKinlay, director of market development for North America at Premier Tech Aqua. This session will focus on the years of sustained efforts from an R & D team and what led to the development of a more sustainable and natural filtering media offering high treatment performances and a 40 percent smaller filtering surface.

Wednesday, Feb. 25:

Considerations in Building Your Next Vacuum Truck, by William Jones, president and owner of Lely Tank and Waste Solutions, and Roy Coffee, sales manager of Lely USA. Determine the specifications for a vacuum tank and truck, including specifications for septic-, grease-, sand pit- and portable restroom-pumping.

Team Building for Profit, by Don Daub, electrical engineer, technology trainer and consultant. This seminar coaches contractors on the importance of unifying the team to meet goals. Topics include time management skills, personality types, basic group dynamics and team cohesiveness.

Ten Common Sense Ways to Grow and Improve Your Business, by Lane Post, president and founder of Pacific Drain Service and Arrow Pipeline Repair. This talk stresses intangibles of small-business ownership, such as passion, personality and perseverance, and suggests a return to old-fashioned values aided by electronic technology.

Setting Expectations – The Key to Sales and Customer Satisfaction, by Matthew Sutton, a founder and vice president of sales and marketing at RapidView IBAK. Effectively manage expectations to build your business, make customers much happier and avoid unnecessary conflict.


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