Effective April 1, 2013, Yoshinori Noguchi has been appointed president of Hino Motors Sales U.S.A., Inc., which operates under the DBA of Hino Trucks. 

Noguchi is very familiar with Hino Trucks as he has been serving as a board member since June 2010, while also holding the title of managing officer at Hino Motors Limited in Japan since April 2012. 

Noguchi joined Hino in 1977 and has held various domestic and Asian overseas assignments in his 35 year career with Hino. Most recently, he was responsible for all overseas business, including the United States. From 2006 through 2009, Noguchi served as president of Hino Motors Sales Thailand, Ltd. 

Related: Hino Trucks continues expansion of U.S. dealer network

“I am looking forward to working with our dealers to expand Hino’s presence in the U.S. market,” says Noguchi. “Our conventional truck lineup has reached an all-time high in market share and customer satisfaction, while adding our new cab-over diesel and diesel-electric hybrid provides our dealers and customers with an expanded product offering. This is a very exciting time to lead the Hino Trucks team!” 

Noguchi was named president of Hino Trucks after Sumio Fukaya announced his retirement effective March 25, 2013. 

About Hino
Hino Trucks, a Toyota Group Company, assembles, sells, and services environmentally friendly lineup of Class 5-7 commercial trucks in the United States. Headquartered in Novi, Mich., Hino boasts a network of over 200 dealers nationwide committed to achieving excellence in customer service and support. Hino Trucks is the premier medium-duty nameplate in the United States with a product lineup that offers low total cost of ownership, superior fuel economy, unmatched reliability and maneuverability, and the most comprehensive bundle of standard features in the market. For more information, visit www.hino.com.

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