Optronics’ website provides video, up-to-the-minute product data, FMVSS requirements, dimensional drawings and details on more than 3,100 SKUs.

Optronics International, America’s largest offshore vehicle lighting manufacturer, announced its newly revamped website is now live and more functional than ever. OptronicsInc.com includes database-driven content that is updated in real time, meaning users get the most accurate information available.

“Our goal was to enhance the user experience with timely, comprehensive product data that was easy to locate and to understand,” says Brett Johnson, president and CEO of Optronics International. “Since the site went live on Sept. 2, our customer service call center has already experienced a significant decrease in inbound call volume, which we attribute directly to the increased functionality of the design.”

Rich content such as new product videos and installation videos are available on the Optronics website. A new fleet services video, titled “The Best of Both Worlds,” is also available on the site, covering Optronics’ focus on serving the unique needs of today’s fleets.

Related: Customer Satisfaction Builds Your Business Base

The new site gives users easy access to digital versions of all current catalogs and sell sheets. Visitors can also scan all new lighting products and read news releases about key products and events. There is even a trade show schedule for those who want to visit in person.

Optronics products are available nationwide through its extensive distribution network of more than 12,000 convenient distribution locations. Users can access individual Optronics distributor websites by simply clicking on logo icons.

An interchange function, built directly into the site’s search bar, lets users type in the product number of virtually any competing vehicle lighting component and to immediately identify the right Optronics lamp to match and replace it. SAE lens coding is provided on applicable products, allowing users to verify pertinent regulatory data.

Related: Magnalight introduces generator-powered mini light tower for stand-alone illumination

Optronics used its new site construction as the impetus to expand its social media platform as well. Visitors can interact with Optronics on Facebook, YouTube, Instagram, LinkedIn and Twitter and can access late-breaking news about the company and information on lighting applications, new products and video.

“Our social media presence has also been greatly enhanced in conjunction with our new website, and I invite people to connect with us,” says Johnson. “Now, in addition to having some of the most advanced vehicle lighting, we have the newest and most up-to-date site in the industry.”

About Optronics
As America’s largest offshore vehicle lighting manufacturer, Optronics is a trustworthy, high-quality, widely available alternative to domestic lighting manufacturers and import houses. Founded in 1972, Optronics International is a premier worldwide manufacturer and supplier of branded industrial and commercial vehicular safety lighting products. The company specializes in interior and exterior LED, incandescent and fluorescent lighting for the marine, RV, trailer, HD and transit vehicle markets. The Optronics product catalog is among the most extensive in the industry. Optronics is headquartered in Tulsa, Okla., with manufacturing facilities in Annan District, Tainan, Taiwan, and Muskogee, Okla. The company has distribution facilities in Elkhart, Ind., and Ontario, Canada.

Related: 4 New Year’s Resolutions to Keep Your Business Booming

Related Stories