Continental, a leading worldwide manufacturer of automotive and heavy-duty aftermarket products for a variety of applications, has introduced its new Elite branded Belt Product Display Kit for the North American market.

“This product briefcase is for anyone who sells Continental Elite heavy-duty belts,” says Tom Lee, Continental’s marketing manager for North American aftermarket heavy-duty belts. “The toolkit contains automotive and heavy-duty belt samples that enables our sales associates, heavy-duty aftermarket distributors, professional repair technicians and consumers the opportunity to get hands-on experience of Continental Elite products. They can touch and feel the physical properties of our belt lines.”

The briefcase-sized kit contains 16 12-inch-sized belt samples representing the automotive, industrial, outdoor power equipment, sport and heavy-duty truck markets. The kit features eight of Continental’s heavy-duty and industrial belts used for highway truck, and off-road and manufacturing equipment applications.

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The samples can be removed from the case making it easier to view the belt profile on one side and the lay-line – including the Elite brand and part number, metric number and date code – on the other side.

Included in the lightweight (15 pounds) kit is a sell sheet outlining the features and benefits of each belt sample. The briefcase is also designed to serve as a distinctive counter display. It is available to WDs through business growth funds (co-op) and supports domestic, import, heavy-duty and industrial applications. For additional information go to

About ContiTech
Continental develops intelligent technologies for transporting people and their goods. The ContiTech division is one of the world's leading suppliers of technical elastomer products and is a specialist in plastics technology. It develops and produces functional parts, components and systems for machine and plant engineering, mining, the automotive industry and other important industries. Together with U.S. company Veyance Technologies Inc., which was acquired at the beginning of 2015, ContiTech generated sales of approximately €5.4 billion (pro forma basis) in 2014 and currently employs approximately 43,000 people in 43 countries worldwide.

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